Career Highlights

Joined GameAddik as Chief Technology Officer, leading the architecture and engineering of ad-tech and user acquisition platforms, and later evolved into the Chief Technology & Product Officer, assuming full ownership of technology, product vision, and platform strategy. Today, I work closely with the CEO as a strategic partner, helping anticipate what's coming before it happens in our vertical. Online advertising and acquisition are undergoing a fundamental shift with the rise of AI — and many assumptions built over the last 20–25 years must now be rethought and redesigned from the ground up.

“If we thought we had figured everything out over the last 25 years in tech, the reality is that today, almost everything needs to be reimagined.”

I deliberately address the impact of AI head-on within the organization. Rather than minimizing the change, I acknowledge that AI will transform roles and workflows, and I focus on helping teams adapt, evolve, and plan for what comes next. This transparent approach consistently replaces uncertainty with clarity and relief, enabling people to move forward with confidence rather than denial. My role today sits at the intersection of technology strategy, product vision, AI integration, and leadership through change, ensuring GameAddik remains ahead of the curve in a rapidly evolving ecosystem.

Acting as executive sponsor and owner of the product vision, translating years of empirical experience in player acquisition and growth into a scalable analytics platform accessible to both independent studios and large publishers. The platform is built on a core belief: when market intelligence is combined with real-time in-game data, the resulting insight is exponentially more valuable than either source alone. By connecting these data layers, the product moves from reporting metrics to explaining why things happen.

• Interpreting player interactions and behaviors in-game
• Building actionable profiles, including behavioral and psychographic groupings
• Integrating out-of-game signals such as market trends and community sentiment
• Automatically surfacing insights, identifying root causes, and suggesting corrective actions

This role focuses on strategic product direction, data philosophy, and long-term positioning, rather than day-to-day delivery.

Leading the technology strategy and platform architecture behind a performance marketing and user acquisition network, focused on data-driven growth for digital products. Designed and scaled ad-tech systems covering the full acquisition lifecycle: campaign orchestration, granular measurement and attribution, KPI monitoring, and automated optimization workflows.

Built data pipelines and analytics layers capturing high-granularity campaign signals, feeding optimization algorithms and enabling real-time decision-making. Driving the evolution toward automation and AI-driven promotional creation, integrating tracking, actions, and learning loops to continuously improve performance and efficiency.

Founded and operated Groupemedia as an entrepreneurial platform through which I designed, built, and delivered end-to-end digital products and online systems across multiple industries. Over nearly 15 years, I led the full lifecycle from vision to execution, successfully designing, developing, and deploying 50+ turnkey projects, earning a strong reputation as a trusted operator who consistently delivers.

My work went beyond development into product strategy, business modeling, and execution, collaborating closely with founders and leadership teams. During this period, I contributed to multiple early-stage companies, including three startups or businesses that were later acquired, reinforcing my builder mindset and execution-focused approach. Across these years, my work naturally evolved through four major phases: foundational web systems, turnkey platforms and scalable online products, cloud-native architectures focused on performance and efficiency, and most recently AI-integrated systems designed to drive meaningful business outcomes. This progression marked a decisive shift from a pure engineering mindset to a deeply entrepreneurial approach, uniting technology, product, and business impact.

Returned to hands-on full-stack engineering to lead the modernization of an existing technology stack into a fully integrated, real-time backend and frontend platform. Designed and delivered a comprehensive system supporting private jet charter operations, including fleet management, booking workflows, dynamic pricing, route optimization, and operational simulations.

Worked across the full lifecycle — architecture, backend services, real-time interfaces, and cloud infrastructure — in a highly complex and data-driven aeronautics domain. This project stands as one of the most technically challenging and rewarding experiences of my career, reinforcing my passion for building sophisticated, end-to-end systems with real-world impact.

Designed, developed, and deployed a turnkey, real-time event management platform supporting large-scale competitive sports events in highly variable environments. The system covered the full operational lifecycle: participant registration, event and collateral RSVPs, competitive scoring systems, real-time big-screen integrations, and live data feeds for broadcast and TV dashboards.

Delivered adaptive, resilient technology stacks capable of operating both online and offline, with on-site deployments worldwide under strict time and reliability constraints. This experience deeply shaped my approach to real-time systems, operational resilience, and end-to-end platform ownership, from architecture to field deployment.

Focused on advancing front-end engineering beyond static pages by designing interactive, real-time web interfaces tightly connected to backend systems. Worked extensively on real-time management and notification flows using event-driven communication (including WebSocket-based interactions), with strong emphasis on frontend–backend coordination, system responsiveness, and user experience.

This role deepened my approach to connected systems, where interfaces, data, and backend logic operate as a cohesive, real-time platform rather than isolated components.

Defined and executed data-driven social media strategies to transform large online audiences into actionable, qualified leads, combining marketing strategy with technology and automation. Designed and implemented conversion funnels, lead-generation systems, and measurement frameworks to connect audience growth with tangible business outcomes.

Successfully converted hundreds of thousands of leads across multiple campaigns, demonstrating early expertise in scalable digital acquisition systems.

Led the company's technology strategy and platform evolution during a phase of growth and increasing system complexity. Oversaw system architecture, database design, and engineering operations, ensuring scalability, reliability, and alignment with business and product objectives.

Worked closely with leadership and product stakeholders to guide technical decisions, delivery priorities, and long-term platform direction.

Directed the design and development of web, e-commerce, and content platforms in a fast-growing internet environment. Led engineering teams responsible for backend systems, data models, and application logic, while coordinating delivery across technical and business stakeholders.

Built and evolved core platform foundations that supported increasing traffic, data volume, and commercial requirements over multiple years.

Led web projects during the early days of commercial internet, working on the delivery of online platforms combining content, online advertising, and early transactional logic. Coordinated technical execution and client requirements in a fast-moving environment, contributing to the design and rollout of scalable web systems under strong technical constraints.

This role laid the foundation for my long-term approach to systems thinking, product delivery, and business–technology alignment, which continues to shape my work as a technology and product leader today.